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ME/CFS Australia (SA) Inc supports the needs of sufferers of Myalgic Encephalomyelitis, Chronic Fatigue Syndrome and related illnesses. We do this by providing services and information to members.
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Advertising campaign – funny or cruel?
Sunday 23 December 2007
An advertising campaign for ninemsn’s The Fix has been brought to the Society’s attention by a member who feels that it is insensitive and an insult to those suffering from CFS.
The ad campaign
The series of ads begins on home page of The Fix, a website devoted to celebrities and celebrity-watching:
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The Fix (external link) |
There is a link near the bottom of that page to another page that offers readers a quiz (see picture right) to determine if they are suffering from “Celebrity Worship Syndrome”, or “CWS”:
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Are You Obsessed? (external link) |
On the Are You Obsessed? page are various links, of which two (at the top of the page) are particularly contentious.
One is a page describing the “syndrome”:
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What is CWS? (external link) |
The other is The Camilla Files which purports to be a profile of someone called “Camilla” (see picture right) who is suffering from “CWS”:
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The Camilla Files: Camilla Shadbolt – Queen of CWS (external link) |
Complaints
If you feel strongly enough about The Fix’s “CWS” advertising campaign to make a complaint, then you can direct your complaint to Australia’s Advertising Standards Bureau:
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Advertising Standards Bureau (external link) |
Alternatively, you can contact ninemsn who is responsible for The Fix:
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ninemsn support: Contact Us (external link) |
If you wish to make your objections known to the wider community then you can write a “letter to the Editor” to any of the major Australian newspapers:
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In Adelaide: |
The Advertiser/The Sunday Mail (contact page) |
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In Brisbane: |
The Courier Mail (contact page) |
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In Canberra: |
The Canberra Times (contact page) |
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In Darwin: |
Northern Territory News (contact page) |
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In Hobart: |
The Mercury (contact page) |
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In Melbourne: |
The Age (contact page) |
| The Herald Sun (contact page) | ||
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In Perth: |
The West Australian (contact page) |
| Sunday Times (contact page) | ||
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In Sydney: |
The Sydney Morning Herald (contact page) |
| The Daily Telegraph (contact page) | ||
| The Australian (contact page) |
You can also contact the Australian television stations:
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ABC: Contact the ABC (external link) |
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SBS Corporation: Feedback (external link) |
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Yahoo!7 TV Help (external link) |
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Adelaide’s Channel 9: Contact Us (external link) |
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Network Ten: Contact Us (external link) |
A previous ad campaign
The Fix’s advertising campaign reminds us of a previous ad campaign (in 1999) that involved a billboard advertising Hamilton Island (see picture right).
A complaint about it was lodged with the Advertising Standards Bureau and a decision was made in favour of the complainant:
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Alison Hunter Memorial Foundation: Hamilton Island Billboard (external link) |
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