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Scent marketing

Saturday 28 February 2009

Perfume Ever wondered how perfume companies deal with customers who have adverse reactions to their products?

Well, straight from the horse’s mouth, here are some tips for “scent marketing”. They come from Harald Vogt of the Scent Marketing Institute, and these tips show how companies can deal with problematic people:

Branding Strategy Insider: Scent Marketing Success: Step 9 of 10



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